Small business Internet marketing promotion tip: Article marketing

Small business Internet marketing promotion: Articles

Writing articles on your business topic is an excellent way to promote your business website and your brand. By writing an informative article, you position yourself and your business as an expert in the field.

The goal of your article should be to give useful information to your readers and establish yourself as an expert. It should not be a sales letter. In fact, the only “plug” you should give is at the very end of the article in your resource box.

At the very end of your article, your only "sell" is a resource box, something short and simple like...

Written by Ivy Liu. Ivy Liu is the creator of MakeYourOwnBusinessWebsite.com, where she shares over 13 years of online experience to teach small business owners how to develop their own successful business websites.

Once you have written an article, your objective is to get the article published on other related websites. This benefits your business in several ways:

· Establishes your brand as expert
· Promotes your website
· Higher search engine popularity
· Drives free traffic to your site

If you have several websites that publish your article, then you will have several new inbound links pointing to your website.

Search engines recognize that your website is popular because so many other sites have linked to your website (through the article), and as a result, they will give you a higher search engine rankings.

Caveat: Never use auto-submission software to "blast" your articles to hundreds of sites at once. These types of shady practices can get you banned at the search engines. Going with just a couple of highly regarded article sites is best.

You can also later recycle your articles by posting them on your blog or website as content, including them in your own ezine, and/or even by putting them all in an ebook that you can offer for free or for sale from your website.

One of the best websites for small business internet marketing promotion through articles is EzineArticles.com. Be sure to read their submission guidelines before you write and submit your article.

By writing original articles, you can build your brand and credibility while driving free traffic to your website.

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