Targeted marketing strategy small business: Ezines

Targeted marketing strategy small business: Ezine Marketing

One excellent option to promote your business website is through ezine marketing. An ezine is simply an electronic magazine or newsletter that is sent via email to people who have subscribed online to receive these regular communications.

How do I get use ezines for advertising?

You may contact the owners of related, non-competing websites who have ezines and a decent sized subscriber base to inquire about their ezine advertising rates. Also, there are websites that list many business websites that offer ezine advertising. That way, you can compare the number of subscribers and ad rates among many options.

Why are ezines a targeted marketing strategy for a small business?

If you choose to advertise in other people’s ezines, you can select targeted audiences and test out each ezine one at a time, by tracking the results against the cost of the promotion.

By testing out a few ezines in this manner, you will be able to tell which of the targeted ezines give you the most bang for your buck. Then, you can focus all your promotion dollars to the most effective ezines.

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