Website Marketing Strategy and Planning

I would recommend that you start thinking about your brand strategy, and then design each website page to fit your desired brand image. Your objective is to craft a cohesive theme and brand for your business website.

Many websites are unsuccessful because their owners have not fully considered the ultimate goal of the website, or how they will achieve that goal. If you want to build an effective business website from the start, then your website planning and strategy must be thought through BEFORE you start building your website.

Some Questions To Ask Yourself:

· Why do I need a website?
· What is the purpose/goal(s) of the website?
· Do I have time to create, promote, and maintain the site?
· What is my budget to create, promote, and maintain the website?
· What type of information and features should my website include?
· What will be my primary source of marketing and website promotion?
· Am I willing to learn the basic technical skills to build my own website?
· What is my brand and brand image that I want to project?

Let’s get started by reviewing some major aspects about making your own business website...

Planning Steps for Your Website Marketing Strategy

1. Why build a website
2. Types of websites
3. Clear goals and plan
4. Writing content
5. Plan monetization

For your website’s strategic planning stage, I'd recommend that you review each of the planning steps -- in the same order as listed above.

First, consider your reasons for why you'd like to build a website

Second, think about how you will make your own website by considering different types of websites and approaches.

Third, you should think about your website objectives and review our website planning guide.

After reviewing your site objectives, it's time to think about writing your website content - refer to our section on website content positioning.

Finally, you will need to plan for how you will monetize your site and make money from an online business.

And that is website planning and marketing strategy in a nutshell!

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